TikTok has become the next big thing for 2019 and 2020 listing as the top downloaded app on every platform! A big congratulations to the organization. If you don’t already know, TikTok has become the new era of Vine back in the day, where Vine was short 6-second clips, TikTok has created itself to become a platform for creativity (videos ranging from 0s-60s) targeted for a young audience.
What does a typical young person like?
An out of the box video!
TikTok becoming the center of creativity, challenges and dancing has created a perfect environment for creative marketers to take advantage of increasing revenue for their brands. Today I’m going to list some of the best ways businesses are taking advantage of TikTok as their new eCommerce funnel, and how the algorithm promotes this growth for businesses to take advantage of the platform.
- Spikeball Inc.
- Aerie
- Manscaped (yup they make it back on my article!)
- Ocean Spray
Spikeball Inc.
Spikeball is extremely interesting in the sense that of the simplicity of their content. They’ve only ever posted videos that showcase highlights of their product and individuals playing it. Spikeball has grown to a following of 573.9K and 9,353,114 accumulated likes on their videos. With such a following, it can ultimately translate into direct sales from these videos.
If you are a similar brand such as Spikeball, you can definitely leverage TikTok to bring forth the enthusiasm of the young adults of the world. Being stuck at home and having such an interactive and fun sport is what drove Spikeball to grow on the platform.
Aerie
American Eagle has a far different approach than to spikeball due to the nature of the business. Aerie was able to strike a deal with TikTok start influencer Charlie D’Amelio (with now over 95 Million followers) to promote positivity, clothing and brand as a whole. Collectively, they promoted a #AerieRealPositivity which generated approximately 2 billion impressions.
So far in Q2, the company has seen a 100% jump in sales for Aerie and 50% gain for American Eagle (Source)
This promotional effort in campaigning with Charlie & TikTok brought life back to the brand. It is no secret that the pandemic has brought multiple businesses to their demise during these incredibly rough few quarters.
Manscaped
Manscaped has always been on the forefront of creativity when it comes to unconventional marketing videos and campaigns. I truly believe that Manscaped turned what is a sensitive topic into a funny, honest and engaging space. Manscaped TikTok page is filled with funny content that mentions their products in almost every upload. The face of Manscaped TikTok creates videos like these following specific trends that will allow him to reach more people!
- Sometimes Manscaped also gives away some products to increase engagement with their page!
Ocean Spray
Pure Luck! The TikToker by the name of @420doggface208 posted a video of him riding his longboard and drinking the now iconic Cranberry Juice by Ocean Spray. The video portrayed what the young generations calls “a vibe”. The video portrayed the simple things in life that makes someone happy.
This video ultimately lead OceanSpray’s product almost selling out at many stores across the US! See what made OceanSpray’s CEO get involved with the trend!
Key Takeaways
- Leverage New Platforms for business growth
Always be on the lookout for the next big thing and know where your target customers are
- Create Relevant Content
Content that is going viral and gaining popularity
- Create Engaging Content
Content that the target audience can relate to
- Capture Attention
Make sure your videos are high quality and entertaining
- A little bit of Luck & create meaning
Post consistently & create value for your viewers (i.e. give away products)
fin.
Mayier Maimaiti || CXsphere