Six Lessons for Setting Your Business on a Growth Trajectory
In this article, Amitava Chattopadhyay uses three case studies to illustrate some effective ways to grow your business, especially when struggling against cheaper competition from emerging markets. From these case studies Professor Chattopadhyay By Amitava Chattopadhyay The refrain I often hear among practitioners is that they are facing declining growth, ever-increasing competition, and loss of pricing power […]
Amitava Chattopadhyay joins the CXsphere Board of Advisors
Amitava Chattopadhyay is The GlaxoSmithKline Chaired Professor in Corporate Innovation — Professor of Marketing at INSEAD, Fellow of the Institute on Asian Consumer Insights, and Senior Fellow at the Ernst & Young Institute for Emerging Market Studies.Professor Chattopadhyay is an authority on Brand management and the author of the award-winning book, The New Emerging Market Multinationals: Four […]