MEDIA TELECOM
CUSTOMER INSIGHT AND THE VELOCITY AT WHICH IT IS CHANGING HAS BECOME THE VERY CORE OF TMT OPERATIONS…
TECHNOLOGY + MEDIA + TELECOM
THE MEDIA SHIFT IS MUTATING RAPIDLY
BY 2025, SMART CONNECTED TVS WILL EXCEED 40 MILLION
THE NEW LANDING PAGE WILL BE A UNIFIED ONE – WHETHER APP, DEVICE OR PLATFORM
CXSPHERE DELIVERS
CONTEXTUALITY
+
PREDICTABILITY
TO TMT ECOSYSTEM
+
PREDICTABILITY
PREDICTIVE CONSUMER INSIGHTS
CONTENT ANALYSIS
MEDIA INSIGHTS
THE NEW SHIFT
- CUSTOMER JOURNEY
- NEW MEDIA MODELS
- NEW REVENUE MODELS
- PROFITABILITY & GROWTH
- WORKFLOW OPTIMIZATION
- TMT ECONOMICS
PREDICTIVE CONTENT ANALYSIS & CONTEXTUAL INSIGHTS FOR TMT
- Social Voices
- Contextual Data & Mapping
- Thematic storage of internal data
- Viewership and rating data
- Programme Profitability
- Campaign & AD ROI
- Audience micro-segmentation
- Customer consented data
INITIAL DATA PROFILE WITH DATA QUALITY (DQ) INSIGHTS
DATA SANITIZATION & HOMOGENIZATION
CXSPHERE PREDICTIVE AI CORE
AUTOMATED INTEGRATION OF ALL DATA ALONG THE CUSTOMER JOURNEY
- PREDICT ‘CONTENT & PRODUCT AFFINITY’ WITH CROSS AND UPSELL OPPORTUNITIES
- HYPERLOCAL CHANNEL AND CONTENT PREFERNCES
- VERNACULAR CONTENT AND CUSTOMER ENGAGEMENT INSIGHT
- REGIONAL REVENUE AND CUSTOMER ENGAGEMENT PREDICTION FOR CHANNELS
- CXSPHERE AI CORE PREDICTS ENGAGEMENT FOR BOTH TACTICAL & BUNDLED DIGITAL AUDIENCES
Note: REGIONAL AND VERNACULAR CONTENT CONSUMPTION WILL INCREASE TO 60%
CXSPHERE GIVES YOU THE EDGE WITH LOCAL AND VERNACULAR INSIGHTS
MEDIA REVENUE MODELS WILL EVOLVE BEYOND AVOD+SVOD
WE CO-CREATE NEW REVENUE MODELS BASED ON THE PREDICTIVE CUSTOMER ENGAGEMENT WITH YOUR BRAND / CHANNEL / APP
RURAL CONSUMPTION IS NOW THE NEW GREEN CHANNEL FOR OTT AND MEDIA PLAYERS
DIFFERENTIATED ‘CONTENT + ENGAGEMENT’ INSIGHTS IN THE RURAL CONSUMER SEGMENT IS DELIVERED BY CXSPHERE