Amitava Chattopadhyay joins the CXsphere Board of Advisors

Amitava Chattopadhyay is The GlaxoSmithKline Chaired Professor in Corporate Innovation — Professor of Marketing at INSEAD, Fellow of the Institute on Asian Consumer Insights, and Senior Fellow at the Ernst & Young Institute for Emerging Market Studies.
Professor Chattopadhyay is an authority on Brand management and the author of the award-winning book, The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands.
Over the past three decades, he has published more than 60 articles, with the majority appearing in leading international journals.
Prof. Chattopadhyay is on the editorial review boards of the Journal of Marketing, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Long Range Planning. He has been on the Advisory Board of the Association for Consumer Research as well as the Association’s Board of Directors. For his research, he has been the recipient of several awards, including the Robert Ferber Award.
Ref. https://en.wikipedia.org/wiki/Amitava_Chattopadhyay

Amitava’s significant expertise as an authority on marketing and brand management will help CXsphere in it’s journey towards becoming a partner of choice with the leading brands and consumers.